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NACCT 2017


SUN830c - PEC Marketing: Why Branding is Important


Oct 15, 2017 8:30am ‐ Oct 15, 2017 9:30am


Credits: None available.

Description

Carissa MCBurney, MPA
Marketing: Why Branding is Important
Learning Objectives:

  1. Explain what the term marketing truly means
  2. Identify and describe branding techniques and benefits

Alexa Steverson, MA
Brand Readiness: The Questions To Ask Before You Begin Marketing 
Learning Objectives:

  1. Identify at least one key question that should be asked as a precursor to marketing efforts
  2. Assess the organization's readiness level for strategic branding

Speaker(s):

Speaker(s):

Credits

Credits: None available.

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